How we create a buzz for Splendour
140+ pieces of known coverage.
99 million total reach.
40,000 steps each, 120,000 over the weekend.
50+ interviews scheduled for artists and DHP.
08 hour BBC Radio Nottingham outside broadcast.
05 backstage photo opps with artists.
03 TV crews on-site across both days.
After almost three years away, Splendour was back in Nottingham.
Before we could even consider packing our bags for a weekend of live music, we worked closely with the DHP Family marketing team over many months to develop an engaging PR programme.
What we delivered
Our PR campaign went live earlier in the year. The press announcement that the popular music festival was expanding to be a full weekend certainly piqued press interest, with 40+ media mentions appearing in regional, national and festival publications across print, online, TV and radio platforms.
Over the months and weeks leading up to Splendour, we worked closely with our key media contacts across the region, developing engaging content suitable for both digital and traditional media channels.
Our PR team were also kept busy coordinating both advance and on-the-day interviews with artists and the festival organiser, plus organised a well-attended press call.
Throughout the weekend of Splendour, there was certainly no time for rest. We clocked up more than 120,000 steps across two days and organised 50+ backstage interviews.
We also helped with behind-the-scenes videos, live radio broadcasts, regional TV attendance and photo pit access.
Here are just some of the coverage highlights we managed to achieve over the weekend:
Broadcast TV – interviews with BBC East Midlands Today, ITV Central, and Notts TV.
Broadcast radio – interviews with BBC Nottingham throughout the whole of Saturday.
Print – a fantastic front cover splash in Nottingham Post, as well as an extended article inside.
I think we deserve a pat on the back! Don’t you?