How our organic social media campaign for L.B. Foster led to a 200% increase in impressions in the space of a week
What we delivered
The aim of our organic social media campaign for L.B. Foster was simple. Raise awareness of its presence at InnoTrans, the rail transport technology exhibition, by highlighting the business’s capabilities and portfolio of high-performance products and solutions.
Our strategy used a variety of social media content, including video, branded graphics, and infographics, as well as photography.
Well, the metrics speak for themselves.
1200% increase – comments
340% increase – reactions
286% increase – shares
223% increase – impressions
50% increase – followers.
In comparison to the week before the exhibition, the number of reactions on its LinkedIn page was up by more than 300 per cent; comments on posts increased by over 1,000 per cent, and the number of people sharing our posts was up by more than 280 per cent.
Our social media schedule formed part of an integrated marketing campaign. Over the past few months, we’ve worked closely with the marketing team at L.B. Foster to develop a thorough communications campaign to support the business’ presence at InnoTrans.
In the lead-up to the event, we have been on hand with our skills to help L.B. Foster with media relations, social media, content curation, creative direction, and video editing.
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