Animated explainer video for L.B. Foster
Simplifying messages around often complex technology is something that we do day in, day out for our clients, pressing home benefits whether that’s in the press, on social media, film or animation.
What we delivered
We created an animated explainer video for mechanical and electrical engineering giant L.B. Foster that brings to life the company's digital signage solution for the transportation market.
L.B. Foster’s unique INFORM Media digital software solution is a comprehensive end-to-end digital navigator platform that brings together journey-planning data feeds from a variety of sources to influence personal and business travel decision-making.
The content displayed on the INFORM totem or wall-mounted screen can be edited locally by employees within any transit location. Onward travel, such as bus, rail, taxi, flight and service information can be quickly added to help better inform customers.
Our project involved interpreting an initial client brief, developing a detailed storyboard and script treatment, and then working with our valued animation partner to interpret this into live action.
The resulting animation demonstrates the variety of software applications within an airport environment - from parking on arrival to Flight Informations Displays and boarding pass scanning.
We created three iterations, each for different applications; a short for social media, as a part of a face-to-face sales presentation; and a full-length version for the company’s website.
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