Capability videos for InnoTrans

Video production for L.B. Foster

Our in-house video team has the capability to seamlessly produce video content; from initial concept to script and storyboard, right through to final video production.

What we delivered

We’ve been working closely with the L.B. Foster marketing team in the lead-up to the InnoTrans trade exhibition, supporting the development of content for its marcomms campaign.

Video content was one of the essential marketing assets required. The aim of the videos was to showcase the business’s capabilities and portfolio of high-performance rail products and solutions. They would be used online, on social media, and on stand at the exhibition.

L.B. Foster asked us to produce three new solutions videos, as well as update its corporate film. Working alongside our network of animators and voice-over artists, we developed engaging storyboards and scripts, all before producing the final edits.

From the initial concept to the final video production, all videos were produced and delivered in a very tight timeframe.


The power of video

Videos are a great way to explain your product and showcase what’s on offer, in a variety of ways over a range of platforms. By creating engaging content, customers are more likely to interact.

1 minute of video is equal to 1.8 million written words.

61 percent of people would rather watch a video than read an article. 

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