Editorial is the lifeblood of media relations. That’s news stories, in-depth technical features and articles that position you as thought leaders in your field. We know how to write for the press, carefully selecting the right tone of voice to match different media.
Our knowledge and experience working with international, national, regional and local press gives us an edge that is hard to quantify, but which means that the pick up by the press of what we do is second to none.
We are storytellers, getting closer to the press, spreading your message. Rooted in media, we influence the way you are perceived in and by the press, both positively and in times of crisis. We understand what the press want, achieving coverage on and offline, broadcast and published. We tailor the tactics we use to achieve the best result – from exclusive briefings to targeted press announcements, photocalls, features and launch events.
Exclusive press events are an effective way of launching new products and initiatives. We handle everything – from identifying the best venues to targeted press lists, entertainment, catering and goodie bags. Well run events live long in the memory of journalists. They nurture strong relationships that deliver long-term returns. plus they’re a lot of fun.
At the heart of any relationship with the press is an effective and efficient press office. We provide 24/7/365 press office services to our clients, ensuring crises are dealt with as they happen, requests for content are responded to quickly and spokespersons and comment supplied on request. We record all contacts and produce monthly or campaign reports that provide clients with insight into our activity levels and successes.
MONITORING & EVALUATION
Monitoring the media for signs of coverage isn’t as simple as it sounds. So we invest in third party services to keep an eye out for us.Or we use free online tools for lower budget campaigns where coverage is localised and easily trackable. The same goes for evaluation. We use smart tools that provide compelling metrics about your reach, opportunities to see, everything.