Jess Glynne, Splendour

How we grow audiences at Splendour Festival

Our press team has been successfully building the reputation of Nottingham’s hugely popular Splendour Festival for a good many years now. They’ve seen the numbers swell from 10,000 revellers to in excess of 25,000 in just five years.

Much as we’d like to attribute that rise in numbers solely to our press relations, we know it has been a combination of things. But building a profile in the press and making sure that there’s a buzz about artist releases and event information is all part of the magic that we weave.

Key to our success is the great relationships we’ve developed with the local and regional press. These relationships underpin the high levels of coverage that we secure. We’ve extracted ever greater value from these relationships by always being on hand to help out, making the job of the journalist easy and enjoyable. That’s why broadcasters, including BBC East Midlands Today and BBC Radio Nottingham, cover the festival each year, extending the airtime they dedicate and reaching the festival’s core audience.

Our work starts early in the year, building excitement in the press to drive ticket sales. On the day our press office team helps everything run smoothly – from making sure artists are available to checking press passes, arranging interviews and getting photographers access to the front of the stage. We provide crisis communications support in the event of bad weather or incidents, always on the front foot to present and preserve Splendour’s reputation as Nottingham’s best family-friendly festival.

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